Sebastian Bechtold

Sebastian Bechtold

Senior Category Manager @ Procter & Gamble

About Sebastian Bechtold

Sebastian Bechtold is a Senior Category Manager at Procter & Gamble in Frankfurt am Main, responsible for eCommerce within the European team and national trade-sells deployment.

Current Position at Procter & Gamble

Sebastian Bechtold holds the position of Senior Category Manager at Procter & Gamble. Since 2020, he has been based in Frankfurt am Main, Hessen, Deutschland. In his current role, he is responsible for overseeing various category management tasks, including budget management and strategy setting. Additionally, he serves as the Single Point of Contact (SPOC) for eCommerce within the European team.

Previous Roles at Procter & Gamble

Before his current role, Sebastian Bechtold worked as a Category & Key Account Manager in the FMCG sector from 2014 to 2020 at Procter & Gamble. Prior to this, he was a Customer Master Data Teamleader from 2011 to 2014. Each position was based in Frankfurt am Main, Hessen, Deutschland, and contributed to his extensive experience within the company.

Education at Hessische Berufsakademie Frankfurt am Main

Sebastian Bechtold studied at Hessische Berufsakademie Frankfurt am Main, where he earned a Bachelor of Arts (BA) degree in BWL. His course of study spanned from 2012 to 2014.

Responsibilities in eCommerce

As the Single Point of Contact (SPOC) for eCommerce within the European team at Procter & Gamble, Sebastian Bechtold is tasked with significant responsibilities. He oversees the creation and deployment of national trade-sell strategies. His role also involves managing budgets and tracking key performance indicators (KPIs), ensuring strategic adjustments are made as necessary.

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