Sebastian Fernandez
About Sebastian Fernandez
Sebastian Fernandez is the Marketing Director for Latin America & Caribbean at Procter & Gamble, with extensive experience in various marketing and sales roles within the company.
Current Role at Procter & Gamble
Sebastian Fernandez currently serves as the Marketing Director for Latin America & the Caribbean at Procter & Gamble. Since 2023, he has been based in Panama City, Panama, overseeing marketing strategies and initiatives across a diverse and dynamic region.
Career History at Procter & Gamble
Sebastian Fernandez's extensive tenure at Procter & Gamble includes various leadership roles. From 2019 to 2023, he was the Marketing Director for Media, Digital Commerce, and Consumer Research in Medellín, Colombia. Prior to that, he held multiple sales and managerial positions, including Sales Manager (KAM) at Grupo Éxito and Cencosud, and Brand Manager for Gillette & Duracell Colombia. His early roles at the company include Category Manager for Grupo Éxito, and Key Account Manager roles focusing on distributors, wholesalers, minimarkets, and pharmacies.
Educational Background
Sebastian Fernandez has a robust educational background in business and marketing. He completed a course in Business Administration and Management at Harvard University in 2017. He also holds a specialization in Marketing Management from Universidad del CES Medellín / Universidad el Rosario Bogotá, achieved in 2014. Fernandez earned his undergraduate degree in Industrial Engineering from Universidad Pontificia Bolivariana in 2009 and took a course in Digital Marketing at General Assembly.
Marketing Expertise
Throughout his career, Sebastian Fernandez has developed significant expertise in marketing, digital commerce, consumer research, and sales management. His roles have spanned various markets and consumer categories, highlighting his ability to adapt and lead in complex, regional business environments. His work at Procter & Gamble reflects a deep understanding of market dynamics and strategic marketing principles.