Sergio Arreola
About Sergio Arreola
Sergio Arreola is the Vice President of P&G Ventures at Procter & Gamble, with over two decades of experience in brand management and marketing, focusing on beauty and personal care products.
Vice President P&G Ventures
Sergio Arreola is currently serving as Vice President at P&G Ventures since 2020. He has been instrumental in developing and launching new brands under this business unit. This role leverages his extensive experience in guiding brand strategy and managing new product innovations within Procter & Gamble.
Global Brand Director P&G Ventures
Before becoming Vice President, Sergio served as the Global Brand Director at P&G Ventures from 2015 to 2020. Based in Cincinnati, Ohio, he led global brand strategies that contributed to the division's growth. His responsibilities included overseeing brand positioning, market strategies, and innovation pipelines.
Education and Expertise
Sergio Arreola holds a Master of Business Administration from the University of Michigan - Stephen M. Ross School of Business, completed in 1997. He also has a Bachelor of Science in Industrial Engineering from The University of Texas at El Paso, which he earned in 1993. His education has equipped him with a blend of technical and business skills beneficial for his extensive career in brand management and marketing.
International Experience in Marketing
Sergio has extensive international experience, having worked in various global marketing roles. He was the Global Marketing Director for Dolce&Gabbana in Switzerland for 11 months, the Global Marketing Director for SK-II in Singapore for three years, and the Global Associate Marketing Director for SK-II previously. His roles have taken him across Switzerland, Singapore, and the United States, bolstering his global perspective in brand management.
Career at Procter & Gamble
With over two decades of tenure at Procter & Gamble, Sergio has held numerous significant positions. From 2000 to 2006, he managed brands such as Zest, Noxzema, Olay, and SK-II in New York and across the United States. His extensive career at P&G highlights his resilience and adaptability in handling various brand management roles with increasing responsibility.