Sergio Arreola
About Sergio Arreola
Sergio Arreola is the Vice President of Marketing for the Masstige Hair Care Portfolio at Procter & Gamble, with extensive experience in global marketing roles across multiple beauty categories.
Current Title and Role
Sergio Arreola currently serves as the Vice President of Marketing for the Masstige Hair Care Portfolio at Procter & Gamble. He has been in this role since 2022, working in the Cincinnati Metropolitan Area. Under his leadership, the Masstige Hair Care Portfolio focuses on delivering high-quality products that bridge the gap between mass and prestige segments in hair care.
Professional Background
Sergio Arreola has a long and diverse career at Procter & Gamble, beginning in 1997. He initially served as North America Assistant Brand Manager Zest and subsequently held multiple significant roles. These included North America Brand Manager Noxzema, Global Brand Manager Olay, Global Associate Marketing Director/Brand Manager SK-II, Global Marketing Director/Global Associate Marketing Director SK-II Franchise, Global Marketing Director Dolce&Gabbana, and Global Vice President/Global Marketing Director P&G Ventures. His extensive experience spans various beauty categories, including skincare, cosmetics, fragrances, male grooming, and prestige beauty.
Educational Background
Sergio Arreola earned his Master of Business Administration (M.B.A.) from the University of Michigan - Stephen M. Ross School of Business, completing his studies in 1997. Prior to that, he achieved a Bachelor of Science (B.S.) in Industrial Engineering from The University of Texas at El Paso, finishing in 1993. His educational foundation has been instrumental in guiding his strategic and innovative approaches in marketing.
Global Experience and Leadership
Throughout his career, Sergio Arreola has lived and worked on three different continents: North America, Asia, and Europe, bringing a global perspective to his roles. Known for his servant-leadership philosophy, he believes in kindness as a catalyst for growth. His leadership style has contributed to several transformative and sustainable consumer solutions at Procter & Gamble, including the disruption of traditional innovation processes.
Innovative Contributions
Sergio Arreola founded the Prestige Skincare brand OPTE while serving as Global Vice President of P&G Ventures. His work in this role focused on pioneering innovative and sustainable consumer solutions, demonstrating his ability to disrupt and transform traditional processes. His accomplishments in innovation reflect his deep expertise across multiple beauty categories and his commitment to advancing the industry.