Sertac Turgut
About Sertac Turgut
Sertac Turgut is the Senior Director of Analytics & Insights for Global Consumer & Market Strategy at Procter & Gamble, based in Geneva, Switzerland. He has extensive experience in consumer-centric strategy development, behavioral science, and advanced analytics-driven decision making.
Current Role at Procter & Gamble
Sertac Turgut is the Senior Director Analytics & Insights - Global Consumer & Market Strategy at Procter & Gamble in Geneva, Switzerland, a position he has held since 2021. He reports directly to the cluster president and is part of the cluster lead team, focusing on the development of consumer-centric strategies and utilizing advanced analytics for informed decision-making.
Previous Positions at Procter & Gamble
Before his current role, Sertac held multiple key positions at Procter & Gamble. From 2019 to 2021, he served as the Head of Analytics & Insights - France, Belgium, Netherlands Cluster. Prior to this, he held various managerial roles ranging from Consumer & Market Knowledge Senior Manager in different capacities to Consumer & Market Knowledge Manager for regional business units. His tenure covered various locations including Paris, Geneva, and Istanbul, showcasing a strong international career trajectory.
Educational Background
Sertac Turgut holds a Master of Business Administration (M.B.A.) in Marketing/Marketing Management from Yeditepe University, which he completed from 2008 to 2011. He also earned a Bachelor of Science (B.S.) in Business Administration from Middle East Technical University, where he studied from 2003 to 2007. His educational foundation has equipped him with extensive expertise in marketing and business administration.
Expertise in Consumer Insights and Analytics
Sertac specializes in consumer-centric strategy development, behavioral science, and advanced analytics-driven decision making. His expertise includes managing diverse quantitative and qualitative research tools and working with various suppliers. He has also demonstrated significant skill in building and leading strong analytics teams, consisting of insight managers, business analysts, and data scientists.
International Leadership Experience
Throughout his career at Procter & Gamble, Sertac has held several global and regional leadership roles. He has been recognized for his international talent management experience, particularly in the areas of business optimization and go-to-market strategies. His ability to lead across different geographical regions and business units has been a key component of his professional success.