Shafia Naseer
About Shafia Naseer
Shafia Naseer is a Senior Communications Leader at Proctor with over 14 years of experience in marketing communications, including roles at multinational companies and public relations agencies.
Title
Shafia Naseer is the Senior Communications Leader at Proctor, a role she has held since 2020.
Professional Background
Shafia Naseer has extensive experience in corporate communications, having worked at multiple major organizations. She was the Manager of Corporate Communications & Public Affairs at ICI Pakistan Limited in 2020. In 2019, she held roles at GE as the Senior Leader Communications & Government Relations and the Senior Communications Leader GE Power. From 2017 to 2018, she was the Senior Communications Leader for Pakistan, Iran & Afghanistan at GE in Islamabad. She also has former experience as the Corporate Affairs Manager at BASF from 2015 to 2017.
Experience in Public Relations
Shafia Naseer has dedicated significant time to the public relations industry, specifically at Xenith Public Relations. From 2013 to 2015, she served as Account Director - PR Business, following her role as Group Account Manager from 2011 to 2013. Earlier, she was the Account Manager from 2009 to 2011 and Deputy Account Manager from 2008 to 2009. She collaborated with top clients such as Intel, Nokia, and Mondelez.
Education and Training
Shafia Naseer holds a B.B.A. in Marketing/Marketing Management from the Institute of Business Management, where she studied from 2002 to 2006. Prior to that, she achieved her GCE Ordinary Level at The City School from 1996 to 2001. Additionally, she has been trained in media and crisis management by experts from Media Trainers HarveyLeach and Genesis Burson-Marsteller.
Industry Involvement
Shafia Naseer has been active in industry committees, serving as a member of the Media Relations and CSR committees at the Overseas Investors Chamber of Commerce & Industry since 2015. This role underscores her commitment to industry standards and practices in communications and corporate social responsibility.