Shan Li
About Shan Li
Shan Li is a Senior Brand Manager at Procter & Gamble, overseeing the Global Braun Brand Franchise Organization in Geneva, Switzerland. She has extensive experience in brand management within Procter & Gamble, particularly in the Greater China region.
Current Position at Procter & Gamble
Shan Li is currently serving as the Senior Brand Manager for the Global Braun Brand Franchise Organization at Procter & Gamble. Based in the Geneva Area, Switzerland, Shan has been with this organization since 2013. In this role, she oversees global brand strategy and franchise management, facilitating the expansion and management of the Braun brand across international markets.
Previous Roles at Procter & Gamble
Before her current role, Shan Li had several key positions at Procter & Gamble in Guangzhou, Guangdong, China. From 2011 to 2013, she was the Brand Manager (Design) for Pampers Greater China. Prior to that, she served as Brand Manager (Design and Delivery) for Crest and Oral-B Greater China between 2010 and 2011. From 2008 to 2009, she worked as Assistant Brand Manager (Design) for Crest Greater China, and from 2006 to 2008, she held an Assistant Brand Manager (Delivery) role for the same brand.
Education and Academic Background
Shan Li has an extensive academic background. She earned a Master's degree in Communication and Media Studies from Peking University between 2004 and 2006. She also holds dual Bachelor's degrees in Advertising and Economics from Peking University, both achieved from 2000 to 2004. Additionally, in 2003, she was an exchange student studying Business, Management, Marketing, and Related Support Services at Menlo College.
Brand Management Experience in China
Shan Li has accumulated significant brand management experience in the Chinese market. During her tenure at Procter & Gamble in Guangzhou, she led various branding and marketing initiatives. Her roles ranged from Assistant Brand Manager focusing on delivery and design to leading brand strategies for major consumer brands like Crest, Oral-B, and Pampers.