Sharon Lam
About Sharon Lam
Sharon Lam is the Brand Director for HKTW Haircare at 寶僑家品, with extensive experience in brand management and e-commerce in the consumer goods and beauty industry.
Company
Sharon Lam is currently employed at 寶僑家品, serving in the position of Brand Director - HKTW Haircare. Her tenure with the company started in 2020 and is based in 香港特別行政區. She has a notable history with 寶僑家品, having held multiple positions focused on brand management and e-commerce.
Title
As the Brand Director for HKTW Haircare, Sharon Lam leads brand initiatives and go-to-market strategies, particularly within the haircare sector. Her work encompasses overseeing brand development and implementing strategic directions to drive sales and market share growth.
Education and Expertise
Sharon Lam holds a Bachelor's Degree in Information Systems and Marketing from The Hong Kong University of Science and Technology, where she studied from 2012 to 2016. Her educational background is complemented by practical industry experience, providing her with strong capabilities in market research and e-commerce, which she uses effectively in brand strategy development.
Industry Experience
Sharon Lam has garnered extensive experience in the consumer goods and beauty industry. Before her current role, she worked as Brand Director - Greater China Olay E-commerce for 8 months in 2020 and as Senior Brand Manager - Greater China Olay E-commerce from 2018 to 2020. Additionally, she served as Senior Brand Manager - HKTW Olay from 2016 to 2018. Her career began with internships at Procter & Gamble and L'Oréal, further establishing her expertise in brand management and marketing.
Professional Background
Sharon Lam has a rich professional background that includes roles such as Editorial and Project Assistant at whoAREinvited, Global Community Development Program Participant in Tunisia, and various leadership positions at AIESEC in HKUST. These experiences have equipped her with a diverse skillset, valuable for her current responsibilities in driving brand performance and growth.