Shay Tan
About Shay Tan
Shay Tan is a Senior Brand Manager at Procter & Gamble, specializing in Beauty eCommerce. With a background in business development and marketing, Shay has successfully led eCommerce strategies for major beauty brands in the Philippines.
Title
Shay Tan holds the position of Senior Brand Manager - Beauty eCommerce at Procter & Gamble, based in Manila, Philippines.
Current Company
Shay Tan is currently employed at Procter & Gamble as a Senior Brand Manager - Beauty eCommerce, focusing on optimizing eCommerce performance for P&G's beauty brands.
Previous Experience
Prior to joining Procter & Gamble, Shay Tan worked at Emma – The Sleep Company as a Junior Team Lead and Business Development & Marketing Manager. Additionally, Shay has a background in consumer engagement and brand marketing from Philip Morris International where she served in multiple roles including Consumer Engagement Activations and Planning Executive and Graduate Trainee.
Educational Background
Shay Tan is an alumna of the Ateneo de Manila University, where she earned a Bachelor's degree in Management, majoring in Communications Technology Management. Her student leadership roles included positions such as President and Vice President for Corporate Relations at the Ateneo Association for Communications Technology Management.
Achievements at Procter & Gamble
In her role at Procter & Gamble, Shay successfully led the eCommerce strategy for P&G Philippines' Beauty Care brands. Notably, Head & Shoulders and Olay achieved top rankings during major online sales events on platforms like Shopee and Lazada, with Head & Shoulders becoming the #1 Shampoo Brand in Lazada during the SOND '21 period.