Shelby Alexander
About Shelby Alexander
Shelby Alexander is a Hybrid Designer & Design Manager at P&G Beauty (Skin Care) and a small business owner at Bad Talents Creative Studio, with a diverse background in design and art direction.
Title
Shelby Alexander holds the position of Hybrid Designer & Design Manager at P&G Beauty (Skin Care), a role she has been in since 2019.
Current Role at Procter & Gamble
Since 2019, Shelby Alexander has been serving as the Hybrid Designer & Design Manager for P&G Beauty (Skin Care). In this role, she is responsible for developing and owning the visual identity system, tone of voice, brand guidelines, and digital vision for P&G's startup direct-to-consumer skincare brands. She also art directs and manages all photoshoots for product and talent, working with external agency partners and art-directing contractors to execute the digital vision for .com and social media platforms.
Previous Work Experience
Before her current role at Procter & Gamble, Shelby Alexander has accumulated diverse experience across various organizations. In 2019, she worked as a Senior Designer at Project Lead The Way for six months. She was a Graphic Designer in the Advertising & Branding department at Indiana Farm Bureau Insurance from 2017 to 2019. She also served as an Imaging Representative for the Technology Division at the same company from 2016 to 2017. Additionally, she has held roles such as Interior Design Intern at Dare to Design LLC, Guest Services & Call Center Associate at the Indianapolis Museum of Art, and Digital Image Technician at the Visual Resources Center of Hesburgh Library, University of Notre Dame. Her experience also includes internships at Mattress Factory and the South Bend Museum of Art, and a chair position in Marketing & Design at the University of Notre Dame.
Educational Background
Shelby Alexander has an extensive educational background. She studied at Notre Dame London Undergraduate Program, focusing on Philosophy and Business, achieving a GPA of 3.8/4.0. She also completed the Fashion Design Intensive Program at Pratt Institute. At Columbia University in the City of New York, she focused on Art History and Photography, also achieving a GPA of 3.8/4.0. She earned her Bachelor of Arts in Visual Art & Design with a Minor in Business Economics from the University of Notre Dame, where she studied from 2010 to 2014.
Revenue Contribution and Initiatives
Shelby Alexander led design efforts on an eCommerce bundle initiative for Olay.com, which surpassed its initial timeline and projections, contributing $3.5 million in revenue within the first two years. Her initiatives have had a substantial impact on P&G Beauty's skincare brands, demonstrating her capability in driving significant business results through strategic design and management.
Creative Studio and Personal Projects
In addition to her role at P&G, Shelby Alexander owns and operates Bad Talents Creative Studio in Cincinnati, Ohio, where she creates large-scale artwork for exhibitions. Her textile works are featured on badtalents.com, highlighting her diverse talent in both professional and personal creative projects.