Shermaine Yeo
About Shermaine Yeo
Shermaine Yeo is the Brand Director for Southeast Asia Tide & Downy Detergent Regional Design at Procter & Gamble, with a background in business administration and economics from the National University of Singapore.
Title: Brand Director Southeast Asia Tide & Downy Detergent Regional Design
Shermaine Yeo holds the title of Brand Director for Southeast Asia Tide & Downy Detergent Regional Design at Procter & Gamble. She has been in this role since 2022, indicating her responsibility for overseeing regional brand strategies and initiatives for these leading detergent brands. With her position, Yeo is expected to influence brand performance, manage cross-functional teams, and drive market success across Southeast Asia.
Role at Procter & Gamble
At Procter & Gamble, Shermaine Yeo has held multiple positions. Before becoming the Brand Director for Southeast Asia Tide & Downy Detergent Regional Design, she was the Senior Brand Manager for Southeast Asia Downy Fabric Enhancer Regional Design from 2021 to 2022. Prior to that, she served as Senior Brand Manager for Vietnam Downy Fabric Enhancer Delivery from 2019 to 2021. Yeo's journey at Procter & Gamble began as a Brand Management Intern in Singapore in 2018, a role she held for two months.
Early Career and Internships
Shermaine Yeo's early career features a variety of internships that contributed to her broad expertise. In 2017, she worked as a Research and Strategy Intern at Toll Group for three months and as an Operations Intern at Roadbull Logistics Pte Ltd for two months. Additionally, in 2016, she participated in the RSM Entrepreneurship and New Business Venturing Competition at Rotterdam School of Management, Erasmus University. That same year, she also worked as a Junior Analyst at IMS Health in Singapore for two months. In 2015, she gained experience as a Technology, Media and Telecommunications Intern at International Enterprise Singapore for three months.
Educational Background
Shermaine Yeo completed a double degree in Business Administration and Economics at the National University of Singapore, earning her Bachelor's Degree over four years from 2014 to 2018. Prior to her university education, she attended Hwa Chong Junior College for one year from 2012 to 2013. Her academic background laid a strong foundation for her subsequent career in brand management and strategic roles across various organizations.