Sherman Lau
About Sherman Lau
Sherman Lau is a Senior Brand Manager - Digital & Social at Procter & Gamble, with extensive experience in digital marketing and creative strategies.
Current Role at Procter & Gamble
Sherman Lau is currently serving as the Senior Brand Manager - Digital & Social at Procter & Gamble. He has been in this role since 2019. His responsibilities likely include overseeing digital marketing strategies, managing social media campaigns, and driving brand engagement through various digital platforms.
Previous Roles at Procter & Gamble
Prior to his current position, Sherman Lau held multiple roles at Procter & Gamble. From 2016 to 2019, he was the Senior Digital Communication Manager, where he focused on leading digital communication initiatives. Before that, from 2014 to 2016, he served as the Digital Communication Manager, managing the company's digital communication strategies and projects.
Experience at Guru Online
Before joining Procter & Gamble, Sherman Lau gained valuable experience at Guru Online. He was the Assistant Digital Marketing Manager from 2013 to 2014, where he worked on various digital marketing initiatives. Before that, he served as the Senior Social Media Specialist from 2012 to 2013, managing social media strategies and campaigns.
Educational Background
Sherman Lau holds a Master's degree in Applied Imagination in the Creative Industries from Central Saint Martins College of Art and Design, which he attained in 2011. He also has a Bachelor of Business Administration (BBA) in Marketing, with a minor in Communication, from The Chinese University of Hong Kong, completed in 2010. This solid educational foundation contributes to his expertise in digital marketing and creative strategies.
Professional Skill Set and Expertise
Sherman Lau has extensive experience in both in-house and agency settings, specializing in digital marketing and creative strategies. He has led digital and social initiatives for an award-winning digital agency and possesses strong skills in strategic planning and account servicing. His work has had a significant focus on the China and global markets, making him a versatile professional in the industry.