Smith Maud
About Smith Maud
Smith Maud is a Senior Communications Manager at Pampers with extensive experience in digital and social media brand building campaigns, previously working at The Estée Lauder Companies Inc. and Procter & Gamble.
Title
Smith Maud currently holds the position of Senior Communications Manager at Pampers, a brand under Procter & Gamble.
Current Role at Estée Lauder Companies Inc.
Since 2019, Smith Maud has been serving as the Communications Director for Mac Cosmetics at The Estée Lauder Companies Inc. situated in New York, New York. In this capacity, Smith Maud is responsible for overseeing communication strategies and initiatives for the globally recognized cosmetics brand.
Experience at Procter & Gamble
Smith Maud has an extensive career history at Procter & Gamble, spanning multiple roles and responsibilities. From 2016 onwards, Smith Maud has been the Senior Communications Manager for Pampers in Cincinnati, Ohio. Previously, from 2013 to 2016, Smith Maud served as the Communications Manager for Global Feminine Care and the Pampers, Always, and Tampax brands for the France, Belgium, and Netherlands markets. Additionally, from 2011 to 2013, Smith Maud was the Senior Product Manager for Always. From 2009 to 2011, Smith Maud held the position of Junior Product Manager for Female Beauty in the Ceemea and Whitespace Africa regions.
Previous Roles in Paris
Smith Maud has also worked at notable companies such as L'Oréal and LVMH in Paris, Île-de-France. In 2007, Smith Maud was an Assistant Product Manager at La Roche Posay International under L'Oréal. The previous year, 2006, Smith Maud served as an Assistant Product Manager for Licenses and Accessories at Givenchy, LVMH.
Education
Smith Maud achieved a Master's degree in Marketing and Communication from NEOMA Business School, where studies were completed from 2005 to 2008. Additionally, in 2008, Smith Maud studied Marketing and Communication at The Hong Kong University of Science and Technology.
Campaign Leadership
Smith Maud successfully led the Always #LikeAGirl campaign, which garnered the PR Grand Prix Cannes Award. This campaign is widely recognized for its impact and effectiveness in brand building.
Specialization in Brand Building
Smith Maud specializes in digital and social media brand building campaigns from strategy to execution. This includes extensive experience in managing partnerships with NGOs on global, regional, and country levels.