Sofía Verona
About Sofía Verona
Sofía Verona is a Performance Marketing Manager at Procter & Gamble, responsible for optimizing marketing metrics and collaborating with various teams to ensure data-driven marketing efforts.
Company
Sofía Verona currently works at Procter & Gamble as a Performance Marketing Manager. Her role focuses on optimizing marketing strategies and ensuring impactful advertising campaigns in Argentina. She also collaborates with various internal teams to enhance performance metrics and drive data-driven marketing initiatives.
Title
Sofía Verona holds the title of Performance Marketing Manager at Procter & Gamble. Her responsibilities include overseeing performance marketing metrics such as ROI, ROAS, Sell Out, and eNos. She also acts as an intermediary between brands and marketing teams to maximize results.
Education and Expertise
Sofía Verona has a diverse educational background. She studied Dirección de Arte at Miami Ad School Buenos Aires, Diseño gráfico at Universidad de Palermo, and completed a Carrera Corta de Historia del Arte at Asociación Amigos del Museo Nacional de Bellas Artes. Additionally, she underwent an exchange program in Administración y gestión de empresas at Universität St.Gallen and took courses on Creative Negotiation and Consensus Building for Sustainability as well as Administracion de empresas at Universidad Torcuato Di Tella. She also holds a Bachillerato bilingüe en ciencias sociales from Saint Mary of the Hills School.
Previous Professional Experience
Before her current role, Sofía worked at YOPDev - Wabi Project as a Marketing Business Manager and Business Analyst. She also served as a Spanish Conversation Instructor at Universität St.Gallen and as a Coordinadora at Parroquia Santa Rita. These roles provided her with a wide range of experiences in both educational and business environments.
Performance Marketing at Procter & Gamble
In her current role at Procter & Gamble, Sofía Verona is solely responsible for key performance marketing metrics like ROI, ROAS, Sell Out, and eNos. She plays a critical role in the implementation of marketing campaigns and collaborates closely with Planning and E-Commerce sales teams. One of her key responsibilities includes ensuring that all marketing efforts are data-driven, which involves coordinating with retailers for effective site pixeling.
Role at YOPDev - Wabi Project
Sofía Verona worked as a Marketing Business Manager and Business Analyst at YOPDev - Wabi Project from 2019 to 2021. During her tenure, she managed various marketing strategies and business analysis tasks, contributing to the growth and success of the project.