Soma Rani
About Soma Rani
Soma Rani is a Senior Analytics & Insights Manager at Procter & Gamble, with a diverse background in brand management and marketing across multiple countries.
Title
Soma Rani is a Senior Analytics & Insights Manager currently working at Procter & Gamble since 2022 in Toronto, Ontario, Canada.
Professional Experience at Procter & Gamble
In her role at Procter & Gamble, Soma Rani has led the creative testing of over 50 copies and packages to ensure compliance with Canadian consumer values and culture. She optimized media dollar utilization and performed a post-pandemic analysis of consumer and market trends, delivering recommendations adopted as long-term growth pillars for P&G's home care division. Additionally, Rani managed a research budget exceeding $500K, identifying Canadian jobs-to-be-done that led to country-specific innovation worth over $14 million. She utilized advanced behavioral capabilities and techniques to act as the voice of Canadian consumers for leaders based in Canada and the US.
Previous Role at Kellogg Company
Soma Rani worked at the Kellogg Company in different capacities. From 2019 to 2021, she served as the Brand Manager for Kellogg's Instant Noodles in Johannesburg, Gauteng, South Africa. Prior to this role, from 2017 to 2019, she was a Brand Marketing Manager based in Kano, Nigeria.
Internships and Early Career
Rani held several internships throughout her early career. In 2016, she was a Summer Intern at Aurionpro in Mumbai Area, India. Before that, she interned at MindTree Ltd. in Bangalore in 2010. She also worked as an Assistant Brand Manager Marketing at Vodafone Idea Limited from 2011 to 2015 in Hyderabad and Noida.
Educational Background
Soma Rani achieved her Master of Business Administration (MBA) in Business Administration and Management, General from the Indian Institute of Management, Ranchi, studying from 2015 to 2017. She also holds a B.E. in Electronics and Communication from Birla Institute of Technology, Mesra, and completed her 10th Grade at Sacred Heart School Daltonganj.