Somdutt Sarkar
About Somdutt Sarkar
Somdutt Sarkar is the Design Director at Procter & Gamble in the Mumbai Metropolitan Region, with extensive experience in creative advertising, branding, and retail design.
Title
Somdutt Sarkar currently holds the position of Design Director at Procter & Gamble. He has extensive experience in various design and managerial roles within the company, contributing significantly to its creative and strategic initiatives.
Company
Procter & Gamble has been the primary workplace for Somdutt Sarkar. Over the years, he has held multiple positions at P&G, including Senior Design Manager and Design Manager. His tenure at P&G has covered different roles and responsibilities in the Mumbai Metropolitan Region, displaying his versatility and adaptability in the design field.
Education and Expertise
Somdutt Sarkar holds a Bachelor of Design in Textile Design from the National Institute of Design, Ahmedabad, signifying his foundational expertise in design. Prior to that, he earned a Bachelor of Science in Zoology Hons. from Presidency College. His education has equipped him with a diverse skill set and a broad understanding of design principles and strategies.
Background
Somdutt Sarkar's career in design and creative direction includes roles at several prominent companies. He was the Creative Head at RAW Pressery, a Senior Graphic Designer at FITCH, and an Art Director at Niksun Ad World Inc. His background in creative leadership also includes tenures at Words and Images as Creative Head, as well as various freelance roles.
Achievements
Throughout his career, Somdutt Sarkar has managed and spearheaded creative advertising campaigns for clients such as Electrolux, IDBI Life Insurance, and Crossword. He has worked on branding and packaging projects for prestigious clients including Idea Cellular, Nestle, ITC, and Philips. His expertise also extends to retail design, particularly in color and trend forecasts, product development, and strategy intervention in sales and season planning.