Steve Buchanan
About Steve Buchanan
Steve Buchanan is the Associate Director, Brand CMK at Procter & Gamble, with a background in consumer and market insights, and a former Captain in the US Air Force.
Professional Experience at Procter & Gamble
Steve Buchanan currently holds the position of Associate Director, Brand CMK at Procter & Gamble. He is responsible for delivering global consumer and market insights that contribute to building strong Health & Grooming Brands. His strategic role includes leading the development of impactful consumer insights initiatives, such as 'More Users' and 'Metrics that Matter,' aimed at driving brand growth. Steve is noted for his contribution in transforming the Consumer/Market research approach and optimizing its business impact.
Previous Role in the US Air Force
Steve Buchanan served as a Captain in the US Air Force from 1991 to 1996. During his tenure, he worked in Acquisition/Weapons Systems Development, focusing on spearheading key initiatives related to defense systems. This role helped him build a strong foundation in leadership and project management, skills that have been integral to his subsequent business career.
Education and Academic Background
Steve Buchanan pursued an MBA in Finance from Wright State University, completing the program between 1993 and 1995. Earlier, he attended the United States Air Force Academy from 1987 to 1991, where he obtained a Bachelor of Science degree in Economics. His academic achievements equipped him with valuable analytical and strategic thinking skills, which he has effectively applied in his professional roles.
Expertise in Consumer Insights and Market Strategy
Steve Buchanan possesses specialized expertise in applying research and insights in the 'Go to market' space, which is externally recognized. He has successfully led efforts in sales volume forecasting and the application of consumer behavioral insights for business optimization. His work is characterized by a rigorous approach to generating actionable insights that enhance competitive positioning and drive business growth.