Sugui K.
About Sugui K.
Sugui K. is the Digital Commerce Head Chile at Procter & Gamble, with extensive experience in various roles within the company since 2010.
Current Position at Procter & Gamble
Sugui K. is currently serving as the Digital Commerce Head for Chile at Procter & Gamble. In this role since 2021, Sugui oversees the strategic direction and operational execution of the company's digital commerce initiatives in Chile. The position involves leading digital transformation efforts, optimizing eCommerce processes, and driving online sales growth in accordance with Procter & Gamble’s objectives.
Previous Roles at Procter & Gamble
Sugui K. has held multiple roles at Procter & Gamble, showcasing a diverse career path in various positions. From 2019 to 2021, Sugui served as the eCommerce Unit Manager of eBusiness, focusing on developing and managing online business operations. Before this, between 2016 and 2021, Sugui was the Trade Marketing Corporativo, eCommerce Unit Manager, responsible for trade marketing strategies and eCommerce operations. Notably, from 2015 to 2016, Sugui worked as the Key Account Manager for Walmart, and from 2013 to 2015, as the Key Account Manager for Socofar. Each position entailed managing critical partner relationships and enhancing business collaborations.
Trade Marketing and Category Management Experience
In addition to digital commerce and key account management roles, Sugui K. has substantial experience in trade marketing and category management. From 2012 to 2013, Sugui spearheaded the Shopper-Based Design Project as a Category Management Leader. This role involved utilizing shopper insights to influence product placements and marketing strategies aimed at maximizing retail performance.
Academic Background
Sugui K. holds an Ingeniero Civil Industrial degree from Universidad Adolfo Ibáñez, a qualification obtained between 2005 and 2009. This educational background provided a solid foundation in industrial engineering, equipping Sugui with analytical and managerial skills necessary for various professional roles. Additionally, Sugui completed the Fundamentals on Digital Program at Circus Street, enhancing knowledge in digital marketing and commerce.