Sunmyung Kang
About Sunmyung Kang
Sunmyung Kang is the Director of AMA Focus Market Baby & Fem Care Communications at Procter & Gamble, with extensive experience in brand communications, issue management, and sustainability initiatives.
Current Position at Procter & Gamble
Sunmyung Kang serves as the Director of AMA Focus Market Baby & Fem Care Communications at Procter & Gamble. Holding this position since 2020, he is based in Singapore. In this role, Kang manages brand communications, leveraging eInfluencer, media, and stakeholder relations to enhance the company's public image and outreach.
Previous Roles at Procter & Gamble
Prior to his current role, Sunmyung Kang was Director of APAC Baby & Fem Care Communications from 2019 to 2020 in Singapore. Before that, he held the position of Group Leader and Senior Manager of Company Communications in Seoul, South Korea, from 2018 to 2019. Kang also began his career at Procter & Gamble with an internship in Technical External Relations in 2003, also in Seoul.
Educational Background in Biotechnology
Sunmyung Kang earned a Master's degree in Biotechnology from Korea University, completing his studies from 2001 to 2003. He also holds a Bachelor's degree in Biotechnology from the same institution, which he obtained between 1997 and 2001.
Expertise in Brand Communications and Digital Strategies
Sunmyung Kang specializes in managing brand communications through eInfluencer, media, and stakeholder relations. His expertise extends to digital and SEO strategies, aiming to turn negative perceptions into positive ones through effective issue and crisis management. Kang's approach includes crafting engaging and intuitive storytelling that resonates with stakeholders and consumers, thereby enhancing the benefits of the brand and its initiatives.
Focus on Sustainability and Citizenship Initiatives
Kang leads sustainability and citizenship initiatives at Procter & Gamble, emphasizing the importance of Environmental, Social, and Governance (ESG) principles. He partners with local stakeholders to appeal to the new MZ generations, aiming to create a positive impact and foster community engagement.