Susana Rodrigues
About Susana Rodrigues
Susana Rodrigues is a Shopper Based Design professional in Category Management at Procter & Gamble, with extensive experience in sales, logistics, and consumer goods industry processes.
Current Title and Role at Procter & Gamble
Susana Rodrigues currently holds the position of Shopper Based Design (Category Management) at Procter & Gamble. She has been in this role in Oeiras since 2012. Her responsibilities include leveraging shopper insights to optimize category management, driving growth for P&G's product lines in the competitive market.
Previous Roles at Procter & Gamble
Before her current role, Susana Rodrigues has held various positions at Procter & Gamble. Between 2002 and 2012, she worked in CBD / Sales, contributing to the company's sales strategies and execution. Prior to that, she was involved in CL&FS - Logistica from 1995 to 2002 in Oeiras, where she handled logistics operations, enhancing the efficiency of supply chain processes.
Educational Background
Susana Rodrigues has a strong academic foundation from Instituto Superior de Contabilidade e Administração de Lisboa (ISCAL). She achieved a Licentiate degree in Business Administration and Management, General, from 1993 to 1995. Prior to that, she earned a Licentiate degree in Auditing from 1990 to 1993. Her education has provided a solid basis for her career in business and management.
Involvement in Industry Organizations
Susana Rodrigues served as a jury member for POPAI in 2018, reflecting her expertise in point-of-purchase advertising. This involvement indicates her active participation and recognition in the consumer goods industry, specifically in the field of shopper marketing and retail advertising.
Expertise in Consumer Goods Industry
Susana Rodrigues has a deep understanding of P&G/customer system processes, which is critical for effective category and store management. Her extensive experience in building collaborative working relationships both internally and externally within the consumer goods industry has been instrumental to her success in various roles at Procter & Gamble.