Tan Xuan Fu Bryden
About Tan Xuan Fu Bryden
Tan Xuan Fu Bryden is a Brand Manager at Procter & Gamble, specializing in E-Commerce, Media, and eAMA for APAC, Middle East, and Africa regions.
Professional Experience at Procter & Gamble
Tan Xuan Fu Bryden currently serves as the Brand Manager, E-Commerce, Media, eAMA (APAC, Middle East and Africa) at Procter & Gamble. He has been in this role since 2021. Previously, he held the position of Brand Associate for a month and worked as a Brand Management Intern for two months in the same year. His tenure at Procter & Gamble reflects his rapid progression and significant contributions to the company's brand management strategies, especially in the e-commerce and media sectors.
Previous Roles and Responsibilities
Before rejoining Procter & Gamble, Bryden worked at Cheil Singapore Pte Ltd as a Performance Marketing Specialist for Samsung Mobile, focusing on dotcom, eShop web analytics, and social listening. He also served as a Business Technologist at ADA, specializing in digital marketing transformation. His experience spans across several other firms, including the DDB Group Singapore, Eatsy Technologies, and Plug and Play Asia Pacific, where he focused primarily on performance marketing and digital content strategies.
Education and Academic Achievements
Bryden holds a Bachelor of Science with Honours in Economics from Singapore Management University, where he studied from 2017 to 2021. He was also part of the International Student Exchange Program at National Taiwan University in 2020 and had a similar experience at P&G Brand University. His educational background is further enriched by his time at Raffles Institution, where he completed the Integrated Programme (IP) focusing on Economics and Marketing (Analytics) from 2009 to 2014.
Mentorship and Leadership
Bryden has demonstrated strong leadership skills by mentoring a team of five brand interns. He guided them in conducting test-and-learn experiments, which enhanced their analytical skills and understanding of brand management. His leadership extends beyond mentorship, as his exceptional performance during a challenging summer internship at Procter & Gamble led to his eventual hiring at the company.
Technical Proficiency and Marketing Skills
Bryden is proficient in using Google Tag Manager for analytics tracking and reporting, showcasing his expertise in marketing automation and data analysis. His passion for strategic marketing initiatives is evident in his client-facing roles with startups, venture capital firms, and marketing agencies. His focus has consistently been on product positioning and customer experience design, aiming to help companies deliver superior value propositions to consumers.