Tara Indira

Tara Indira

Senior Brand Manager Indonesia Hair Care @ Procter & Gamble

About Tara Indira

Tara Indira is a Senior Brand Manager for Indonesia Hair Care at Procter & Gamble, with a background in eCommerce and consumer goods, and a Master of Science degree from The University of Manchester.

Company

Tara Indira is currently serving as the Senior Brand Manager for Indonesia Hair Care at Procter & Gamble. Her tenure with Procter & Gamble has been marked by multiple management roles in different product categories, showcasing her diverse expertise within the company. Her career with Procter & Gamble includes major positions related to Hair Care, Oral Care, and eCommerce Multibrands.

Title and Responsibilities

As the Senior Brand Manager for Indonesia Hair Care at Procter & Gamble, Tara Indira oversees brand strategy and execution for hair care products in Indonesia. Her role involves driving product marketing, managing brand campaigns, and ensuring the company's hair care products meet consumer demands. Her experience in brand and account management across multiple product lines highlights her strategic proficiency in the consumer goods sector.

Previous Roles at Procter & Gamble

Tara Indira's career at Procter & Gamble includes several key positions. She was the Senior Brand Manager for Indonesia Oral Care & eCommerce Multibrands, Senior Key Account Manager for SK-II Indonesia, Key Account Manager for Minimarket, Marketing Operation Manager for Olay Indonesia, and Account Manager for East Java General Trade. These roles have provided her with comprehensive experience in brand management, marketing operations, and account portfolio management in the consumer goods industry.

Professional Background in eCommerce

Tara Indira worked as a Key Account Manager for Beauty, Global Strategic Accounts at Lazada in Jakarta, Indonesia, where she managed key beauty accounts. This brief yet pivotal role at Lazada enriched her understanding and expertise in the eCommerce landscape, supplementing her consumer goods and beauty sector experience.

Education and Expertise

Tara Indira holds a Master of Science degree from The University of Manchester, where she specialized in Services Marketing from Alliance Manchester Business School. She also earned a Bachelor of Engineering degree from the University of Indonesia. Her academic background, combined with her professional experience, underscores her strong focus on people development within the beauty industry landscape.

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