Tina Yu
About Tina Yu
Tina Yu is a Research Manager at Procter & Gamble with extensive experience in consumer research and market intelligence.
Current Role at Procter & Gamble
Tina Yu has been serving as a Research Manager at Procter & Gamble since 2016. Based in Cincinnati, Ohio, she oversees various research initiatives within the company. Her role involves leading efforts that contribute to market intelligence, consumer insights, and product development. This position leverages her extensive background in consumer research and marketing strategy.
Previous Experience at Illuminera Strategy
From 2014 to 2015, Tina Yu held the position of Senior Research Manager at Illuminera Strategy in Shanghai, China. In this role, she focused on consumer research, helping to shape strategies that drive business growth. Her work there emphasized gaining deep insights into market trends and customer behaviors.
Internship Roles and Early Career
Tina Yu gained significant industry experience through various internship roles. In 2014, she worked as a Business Development and Analysis MBA Intern at Intralox in Harahan, Louisiana. Earlier, she interned as a Project Manager in consumer research at The Coca-Cola Company’s Global Innovation and Technology Center in Atlanta, Georgia (2011-2012). She also held a sourcing intern position at W.R. Grace in the Strategy Sourcing Department in Columbia, Maryland, and worked as a summer intern in the Makeup Development Team at L'Oréal China in Paris, France (both in 2007).
Educational Background
Tina Yu has an extensive educational background. She has earned a Master of Business Administration focusing on Marketing from Rotterdam School of Management, Erasmus University (2013), and studied Business Administration and Management at the University of Michigan’s Stephen M. Ross School of Business (2013). Additionally, she holds a Master of Science in Chemistry and a Bachelor of Engineering from Tongji University, completed in 2008 and 2005, respectively. She also studied Marketing at The University of Georgia (2012).
Expertise and Specializations
Tina Yu specializes in consumer research, market intelligence, product innovation and development, marketing strategy, project management, and business analysis. Her career spans over six years of international experience in delivering customer-focused strategies to drive business growth, primarily within the consumer goods industry. Her passion for understanding market dynamics and human behavior, coupled with her diverse experience, underpins her ability to spearhead impactful research and strategic initiatives.