Tirso Mello
About Tirso Mello
Tirso Mello is the Brazil Sales VP at Procter & Gamble, with extensive experience in sales and marketing across various regions in Brazil.
Title
Tirso Mello holds the position of Brazil Sales VP at Procter & Gamble. He began this role in 2022. His extensive experience within the company and in various capacities has equipped him with a deep understanding of the Brazilian market.
Professional Background
Tirso Mello has a comprehensive career history at Procter & Gamble, including roles such as Vice President | Trade Marketing & GTM Brazil (2020-2022), Head Of Trade Marketing (2018-2020), and Commercial Director - Brazil North/Northeast (2014-2016). Prior to these roles, he also held positions as Trade Marketing Group Manager for different product categories and numerous sales-supervisory roles across Brazil. Outside Procter & Gamble, he was Diretor de Marketing & Inovação at Solar Coca-Cola (2016-2018).
Expertise in Trade Marketing and Sales
With years dedicated to various marketing and sales roles, Tirso Mello has cultivated an extensive skill set in both direct and indirect sales channels across a wide array of product categories. His contributions span from managing trade marketing initiatives to executing successful product launches in the Brazilian market.
Understanding of the Brazilian Market
Tirso Mello's professional journey has provided him with a deep understanding of the Brazilian market, having worked in regions including São Paulo, Fortaleza, and Maceió. His roles have required extensive market analysis, strategy development, and execution, allowing him to drive growth in diverse geographical areas.
Education
Tirso Mello holds a degree from Universidade Estadual do Ceará, where he studied from 2000 to 2005. This educational background laid the foundation for his subsequent success in various sales and marketing roles.