Tracy Xu
About Tracy Xu
Tracy Xu is the Trade Marketing Director at Procter & Gamble, with extensive experience in leading business growth initiatives and managing key projects in China.
Title
Tracy Xu is the Trade Marketing Director at Procter & Gamble. Her role involves overarching leadership in marketing strategies, sales execution, and business growth initiatives.
Professional Experience at Procter & Gamble
As Trade Marketing Director since 2008, Tracy Xu has led the establishment of China Baby Care Channel Differentiation, fostering sustainable business growth across various channels including E-commerce, Baby Stores, Hypermarkets, Supermarkets, and Traditional Trade. She played a crucial role in the WALMART-TRUST MART Integration project, addressing finance, logistics, and sales. Tracy also managed the Joint Business Plans with the Wal-mart Supercenter Merchandising team, focusing on the Hair Care segment, which is the largest business unit and customer for P&G China.
Previous Work Experience
Tracy Xu's career includes a position as a MISE (Maersk International Shipping Education Trainee) at Maersk Line in 2007. During her tenure of 11 months at Xiamen, Fujian, China, Tracy gained significant insights into the shipping industry.
Education and Expertise
Tracy Xu completed her studies at Xiamen University from 2003 to 2007. Her academic background, combined with hands-on experience, has equipped her with extensive knowledge in trade marketing, logistics, and business strategy.
Key Achievements at Procter & Gamble
Tracy Xu has successfully managed the Vanguard South Region business, covering all P&G categories, and worked closely with sales representatives to ensure effective planning and sales execution. She was also instrumental in negotiating and implementing Joint Business Plans with the Times Merchandising team for Fem Care, leading detailed Go to Market plans.