Tricia Higgins
About Tricia Higgins
Tricia Higgins is the Director of Health Care Professional Communications at Procter & Gamble, focusing on strategic planning and execution for dermatology and health care professional programs across multiple U.S. brands.
Title
Tricia Higgins currently holds the position of Director, Health Care Professional Communications at Procter & Gamble.
Company
Procter & Gamble
Education and Expertise
Tricia Higgins earned a Master of Business Administration (M.B.A.) in Business Administration and Management, General from Xavier University between 2002 and 2005. She also holds a Bachelor of Arts (BA) in Communications & Business Administration and a Bachelor of Science (BS) from Mount St. Joseph University, obtained between 1998 and 2001.
Professional Background
Tricia Higgins has a diverse professional background that includes several key roles at Procter & Gamble. She served as Director, Global Consumer Relations from 2017 to 2020, and as Operations Manager, Global Consumer Relations from 2015 to 2016. Prior to these roles, she worked as a Corporate Communications Manager at Messer Construction Co. from 2001 to 2002.
Current Role Overview
In her current role at Procter & Gamble, which she has held since 2020, Tricia Higgins leads strategic planning and execution for dermatology and health care professional programs across at least 10 U.S. brands. She is focused on developing advocacy and influencer content for a wide range of brands including Tide, Downy, Bounce, Dreft, Head & Shoulders, Gillette, Venus, Olay, Old Spice, and Secret. Additionally, she works on building and evolving Health Care Professional insights, services, and capabilities, while maintaining trust with health care thought leaders and associations.