Valerie Dextre Cava
About Valerie Dextre Cava
Valerie Dextre Cava is the Brand Director for Peru Beauty Care at Procter & Gamble, with extensive experience in brand building and business leadership in Latin America.
Title
Valerie Dextre Cava holds the position of Brand Director at Procter & Gamble. She oversees Peru Beauty Care, leading various marketing and brand management initiatives in this sector.
Professional Experience at Procter & Gamble
Valerie Dextre Cava's current role is Brand Director - Peru Beauty Care at Procter & Gamble, a position she has held since 2022. She has amassed significant experience at P&G with various positions in brand management and marketing. From 2020 to 2021, she served as Marketing Director: Media, E-commerce, and Communications. Earlier, from 2019 to 2020, she was the Brand Director responsible for Media, Digital Transformation, and POS Marketing. As a Senior Brand Manager Haircare Peru from 2017 to 2019, she handled haircare brands. She started at P&G as an A. Brand Manager for Gillette Deodorants in 2016, after working as a Senior Financial Analyst and Plant Finance Central Team Analyst from 2013 to 2016.
Early Career
Before joining Procter & Gamble, Valerie Dextre Cava gained initial industry exposure at Banco de Crédito del Perú BCP, where she interned at Gestión de Activos Fijos from 2010 to 2011. This early role provided foundational experience in the financial sector, working in Lima, Peru.
Education and Expertise
Valerie Dextre Cava earned a degree in Ingeniería Industrial from Universidad de Lima, where she studied from 2008 to 2013. This educational background laid a strong foundation for her extensive career in brand building and business leadership. She specializes in digital transformation, media management, and e-commerce, emphasizing market growth in Latin America.
Track Record in Business Leadership
Valerie Dextre Cava has demonstrated a strong track record of delivering consistent growth in sales, profit, and market share for consumer packaged goods brands in Latin America. With 9 years of experience in brand building and business leadership, she has successfully led teams through various digital transformation initiatives, focusing on media and e-commerce. Her efforts have helped position the brands she manages for sustained market success.