Vasya Petrova (Kenova)
About Vasya Petrova (Kenova)
Vasya Petrova is the Market Strategy and Planning Manager for Oral Care South East Europe Central at Procter & Gamble, based in Sofia, Bulgaria, with extensive experience in various managerial roles within the company.
Current Role at Procter & Gamble
Currently, Vasya Petrova holds the position of Market Strategy and Planning Manager for Oral Care in the South East Europe Central region at Procter & Gamble. She has been with the company in this role since 2018, based in Sofia, Sofia City Province, Bulgaria.
Previous Roles at Procter & Gamble
Before her current role, Vasya Petrova served in various capacities at Procter & Gamble. She was the Pharma Channel Manager for Romania and Bulgaria from 2015 to 2018. Additionally, she was the Category Manager for Baby Care in Bulgaria and Serbia from 2013 to 2014, and earlier, the Market Strategy & Planning Manager for Beauty, Grooming, and Baby Care for the South Balkans from 2011 to 2013. Petrova also held positions as National Accounts Manager from 2010 to 2011 and Key Account Manager for Beauty & Grooming from 2008 to 2010.
Professional Experience Prior to P&G
Vasya Petrova gained valuable industry experience prior to joining Procter & Gamble. She worked at Lufthansa Cargo as a Trainee in Marketing & Key Account Management in 2008, and at Vibracoustic GbmH from 2007 to 2008 as a Working Student in Marketing & Sales. She also had brief trainee stints at Ytab Aviken AB in 2006 and United Bulgarian Bank in 2004.
Educational Background
Vasya Petrova has a robust academic background in International Business Administration. She earned her Master of International Business Administration from the University of Hamburg between 2006 and 2008. Additionally, she holds a Bachelor's degree from European-University Viadrina, obtained from 2003 to 2006. She spent a year at Jönköping International Business School in Sweden in 2005-2006, further specializing in International Business Administration. Petrova also attended the Power of Leadership Seminar in Sweden and completed her high school education with a focus on Mathematics and English at a High School of Mathematics and Natural Science from 1998 to 2003.