Vijaya Kumar Thangamuthu
About Vijaya Kumar Thangamuthu
Vijaya Kumar Thangamuthu is the Director of A&I Performance Marketing at Procter & Gamble, with extensive experience in market research and customer insights across multiple industries.
Title
Vijaya Kumar Thangamuthu is the Director of A&I - Performance Marketing at Procter & Gamble. He assumed this role in 2021.
Professional Experience
Vijaya Kumar Thangamuthu has a deep and varied professional background. Since 2021, he has been working at Procter & Gamble in Cincinnati, Ohio, United States. Previously, he worked for AT&T as an Independent Consultant focusing on Market Research in Atlanta, Georgia. From 2019 to 2021, he was Senior Manager for Lifecycle Marketing & Customer Insights at Adobe in San Jose, California. Prior to Adobe, he held the position of Manager - Market Research & Customer Insights at eBay from 2015 to 2019. Before eBay, he worked at Microsoft as an Associate Manager in Market Research & Analytics from 2013 to 2015 in Chennai, Tamil Nadu, India. Earlier roles include internships at Raychem RPG and a trainee position at Larsen & Toubro Limited.
Education and Expertise
Vijaya Kumar Thangamuthu earned his Master of Business Administration (MBA) in Marketing & Finance from the Indian Institute of Management, Lucknow, studied between 2011 and 2013. He also holds a Bachelor's degree in Electrical and Electronics Engineering from Amrita Vishwa Vidyapeetham, completed between 2004 and 2008. His areas of expertise include audience activation and targeting strategy, first-party data acquisition, programmatic and media analytics, and north star metric measurement across various industries such as eCommerce, SaaS, Telecom, and CPG.
Technical Proficiencies
Vijaya Kumar Thangamuthu utilizes a broad range of analytical tools to achieve insights in marketing analytics. Proficient in SQL, HQL, Hadoop, SPSS, R, and Tableau, he has significant experience driving marketing strategies and improving user engagement through data-driven decisions. His skill set supports advanced analysis and insights necessary for performance marketing and customer experience projects.
Leadership and Team Management
Vijaya Kumar Thangamuthu has demonstrated an ability to lead cross-functional teams effectively. His roles have involved guiding teams on various customer experience and user engagement projects. Through his leadership and strategic approach, he has successfully enhanced north star metrics and contributed to the growth and success of the organizations he has been part of.