Vitor Fontana Fernandes
About Vitor Fontana Fernandes
Vitor Fontana Fernandes is the Marketing Director of Pain Relief Franchise at Procter & Gamble and the Founder and Leader of the Environmental Sustainability Team in São Paulo, Brazil.
Marketing Director of Pain Relief Franchise at Procter & Gamble
Vitor Fontana Fernandes holds the position of Marketing Director of the Pain Relief Franchise at Procter & Gamble. Located in São Paulo, São Paulo, Brazil, he has been in this role since 2021. In this capacity, he oversees marketing strategies and execution for pain relief products. His responsibilities likely involve planning campaigns, managing budgets, and leading a team to ensure brand growth and market penetration.
Founder and Leader of Environmental Sustainability Team
Since 2019, Vitor Fontana Fernandes has been leading the Environmental Sustainability Team at Procter & Gamble in São Paulo, São Paulo, Brazil. He founded this team and has been instrumental in creating P&G Brazil's Sustainability (ESG) Pillar. His role involves establishing frameworks for the company's environmental initiatives and representing these efforts in public forums as P&G Brazil’s sustainability spokesperson.
Past Experience at Procter & Gamble
Before his current roles, Vitor Fontana Fernandes held various positions at Procter & Gamble. From 2018 to 2021, he was the Marketing Director for Deodorants, overseeing the Old Spice and Gillette brands in São Paulo, Brazil. He served as Marketing Manager for Head & Shoulders Brazil from 2015 to 2018 and as Marketing Manager for Latin America Retail Experience from 2012 to 2014. His early career at P&G began as an intern in Latin America Retail Marketing from 2010 to 2012.
Education at Universidade de São Paulo
Vitor Fontana Fernandes completed his higher education at Universidade de São Paulo, where he studied Comunicação. He achieved a Bacharel em Comunicação Social with an emphasis on Publicidade e Propaganda, graduating between 2009 and 2012. His academic background in communication and advertising laid the foundation for his professional expertise in marketing.
Utilization of Design Thinking and Lean Innovation
At Procter & Gamble, Vitor Fontana Fernandes has integrated Design Thinking and Lean Innovation methodologies into business processes and product development. These methodologies emphasize customer-centric problem-solving and iterative improvements, which likely enhance efficiency and innovation within the company.