Vivien Feng
About Vivien Feng
Vivien Feng is a Senior Brand Manager at 宝洁 and a Senior Product Marketing Manager at OPPO, with extensive experience in digital marketing and business development.
Title
Vivien Feng is a Senior Brand Manager, currently holding dual roles at OPPO and 宝洁. She has accumulated extensive experience in digital and eCommerce marketing across multiple leading companies.
Current Roles
Since 2019, Vivien Feng has been serving as the Senior Product Marketing Manager at OPPO in 深圳, 广东省, 中国. She has also been working as a Senior Brand Manager for 宝洁 in Guangzhou since 2018. Her responsibilities include overseeing product marketing initiatives and brand management, with a focus on driving effective communication strategies.
Past Experience
From 2015 to 2018, Vivien Feng worked as a Digital Marketing Manager at 玛氏食品 in Guangzhou, Guangdong, China. Before that, from 2010 to 2015, she held a position at 雀巢 in Beijing City, China, where she was responsible for Ecommerce Marketing and Business Development. Over the years, she has developed and executed CRM programs and played a pivotal role in launching new products.
Education
Vivien Feng studied at Guangdong University of Foreign Studies, achieving a Bachelor's degree in English for International Business Law. Her academic background provided her with a strong foundation in business and legal principles, essential for her roles in brand and product marketing.
Professional Contributions
Vivien Feng has been instrumental in developing comprehensive CRM programs with a focus on online communication strategies, consumer insights, and membership engagement. She has also played a crucial role in launching new products in China, ensuring effective communication strategies across all channels. Additionally, she has collaborated with international markets to align integrated marketing communication plans for business success.