Wan Lee
About Wan Lee
Wan Lee is a Brand Manager at P&G in Seoul, Korea, with a background in marketing and engineering, and experience in both the private sector and military service.
Current Role at P&G
Wan Lee is currently working as a Brand Manager at P&G since 2019. Based in Seoul, Korea, he has been instrumental in managing various brand initiatives and driving marketing strategies for the company's products. His role involves overseeing brand performance and ensuring consistent growth through well-planned marketing campaigns and media investment strategies.
Brand Management Internship at Procter & Gamble
In 2019, Wan Lee worked as a Brand Management Intern at Procter & Gamble for a month in Seoul, Korea. This role provided him with foundational experiences in brand management and marketing strategies. This short tenure helped him understand the intricacies of working in a major multinational corporation and laid the groundwork for his current position.
Military Service
From 2015 to 2017, Wan Lee served as a Desk Sergeant in the Korean Augmentation to the United States Army, stationed in Dongducheon, Gyeonggi-do, Korea. During his two years of service, he gained valuable skills in leadership, discipline, and teamwork, which have contributed to his professional career.
Educational Background
Wan Lee has a diverse educational background. He graduated with a Bachelor of Business Administration (BBA) in Marketing from the Wisconsin School of Business, where he studied from 2013 to 2018. Prior to that, he studied Bio-Resource Engineering at Chung-Ang University, earning a Bachelor of Engineering (BE) after spending a year there in 2011-2012.
Key Achievements in E-Commerce
During his tenure at P&G, Wan Lee successfully launched 'Downy Sensitive' as an e-Commerce exclusive product. This product achieved the top ranking in the baby fabric enhancer category on Coupang. He also optimized e-Commerce media investment strategies by reallocating resources from lower ROI activities, identified optimal budget levels for paid search, and tested new media capabilities to enhance e-Commerce marketing effectiveness.