Xiaolu Huang

Xiaolu Huang

Senior Brand Manager, Integrated Marketing @ Procter & Gamble

About Xiaolu Huang

Xiaolu Huang is the Senior Brand Manager of Integrated Marketing at 宝洁, with a background in economics and marketing from 南京大学 and UC Berkeley. She has received multiple awards for her contributions to global marketing campaigns and retail innovation projects.

Title and Current Role

Xiaolu Huang is the Senior Brand Manager, Integrated Marketing at 宝洁. Since 2018, she has been working in this role in Guangzhou, where she leads significant marketing initiatives and campaigns.

Previous Work Experience

Before her current role at 宝洁, Xiaolu Huang accumulated diverse experience through various internships. She worked as an Investment Intern at Bertelsmann Asia Investments in Shanghai for 5 months in 2017-2018. She also gained experience as a Strategy Summer Intern at 腾讯 in Shenzhen for 2 months in 2017 and as a Community Operation Intern at 小红书 in Shanghai for 5 months in 2017. Additionally, she was a Project Intern at 麦肯锡 from 2015 to 2016 for 3 months.

Education and Expertise

Xiaolu Huang's educational background includes studying Economics at 南京大学, where she earned a Bachelor of Business Administration (B.B.A.) degree from 2014 to 2018. She also attended the University of California, Berkeley, Haas School of Business, where she studied Marketing during a summer school program in 2016.

Key Projects and Contributions

Xiaolu Huang played a pivotal role in the P&G 2020 Tokyo Olympic Campaign, contributing significantly to the company's global marketing strategies. She also led the P&G New Smart Retail Innovation project, focusing on the integration of advanced retail technologies.

Recognition and Awards

Xiaolu Huang has received multiple prestigious awards throughout her career. In 2021, she was honored with the ROI Gold Award, Hu Xiao Gold Award, Top Digital Gold Award, and P&G iBrand Gold Award. She also received the 2020 P&G President Award for Project Reboot and achieved the CCFA Shop! Gold Award for three consecutive years: 2018, 2019, and 2020.

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