Xinqi Zhao
About Xinqi Zhao
Xinqi Zhao is the Brand Director at 宝洁 in Guangzhou, China, with extensive experience in brand management and strategic communication.
Current Position: Brand Director at 宝洁
Xinqi Zhao currently serves as the Brand Director at 宝洁, a role she has held since 2021. Based in Guangzhou, Guangdong, China, she leverages her extensive experience in brand strategy and consumer insights to lead brand initiatives. In her current position, she focuses on developing and implementing strategies that enhance brand visibility and resonance in the market.
Previous Role: Senior Brand Manager at 宝洁
Before becoming the Brand Director, Xinqi Zhao worked as a Senior Brand Manager at 宝洁 from 2017 to 2021. In this capacity, she was responsible for overseeing brand management activities and campaigns in Guangzhou, Guangdong, China. Her role included creating effective marketing strategies and ensuring they aligned with the company's overall goals.
Early Career at Allegravita
Xinqi Zhao also gained significant experience at Allegravita, where she held various positions. She worked as a Senior Account Manager from 2016 to 2017 in Guangzhou, China, focusing on client management and strategic planning. Prior to this, she served as a Public Relations Specialist in New York for four months in 2016, where she honed her skills in media relations and public communications.
Educational Background in Communications
Xinqi Zhao has a robust educational background in communications. She earned a Bachelor's degree in Strategic Communication: Public Relations from the University of Missouri-Columbia, studying from 2014 to 2016. Additionally, she holds a Bachelor's degree in Communication and Media Studies from the South China University of Technology, where she studied from 2012 to 2014.
Expertise in Brand Strategy and Consumer Insights
Xinqi Zhao specializes in consulting on new brand incubation and applying communication strategies based on consumer insights. Her experience in the Internet and FMCG industries includes bringing foreign brands into Greater China, both online and offline. She is skilled in crafting brand strategies that resonate across different cultures, leveraging her deep understanding of consumer behavior.