Xizhu X.
About Xizhu X.
Xizhu X. is the Regional Marketing Director for Asia at Procter & Gamble, with extensive experience in e-commerce and brand marketing, and a strong educational background in environmental engineering and contemporary Asia studies.
Current Title and Responsibilities
Xizhu X. is the Regional Marketing Director for Procter & Gamble, overseeing the Asia region, which includes China, Japan, ASEAN, Australia, and Korea. In this role, Xizhu has developed a 3-year regional business vision and strategy. He spearheads cross-industry strategic alliance marketing and upstream innovation joint business planning. His expertise includes whitespace and new business model establishment to drive customer acquisition and market share growth.
Past Role as E-Commerce Marketing Director
From 2022 to 2024, Xizhu worked as the E-Commerce Marketing Director - ASEAN at Procter & Gamble in Singapore. During this period, he focused on driving digital sales and enhancing online customer experiences in the ASEAN market. His strategic initiatives likely contributed to the regional growth and adaptation of Procter & Gamble's e-commerce platforms.
Historical Role in Brand Marketing
Between 2016 and 2018, Xizhu held the position of Brand Marketing Director for the Flagship Portfolio, Fabric Care at Procter & Gamble in Singapore. In this role, he was responsible for brand positioning and marketing initiatives related to fabric care products. His efforts included managing brand strategies and campaigns to increase market share and consumer engagement.
Educational Background
Xizhu holds a Master of Arts in Contemporary Asia Studies - Government Administration, International Trade, and Social Studies from Nanyang Technological University Singapore, completed in 2015. He also earned a Bachelor's degree in Environmental Engineering from the same institution in 2009. Additionally, Xizhu studied Environmental Engineering at the Technical University of Denmark in 2007.
Innovations and Strategic Leadership
Xizhu has pioneered innovative digital and social marketing strategies within the emerging IoT ecosystem. He is adept at managing external C-suite pitches and negotiations, particularly in partner recruitment and relationship management with leading consumer appliance companies. Furthermore, he leads a global priority account program, showcasing his expertise in multi-location brand team management and capability building.