Xu Feng
About Xu Feng
Xu Feng is the Marketing Director at Procter & Gamble in Guangzhou, Guangdong, China, with extensive experience in shopper marketing and campaign management within the consumer goods industry.
Marketing Director at Procter & Gamble
Xu Feng is currently the Marketing Director at Procter & Gamble, a role he has held since 2019. He operates out of Guangzhou, Guangdong, China. In this position, he is responsible for overseeing the company's marketing initiatives and strategies. His extensive experience in shopper marketing and campaign management within the consumer goods industry plays a crucial role in driving the brand's success.
Career Progression at Procter & Gamble
Xu Feng has had a diverse and extensive career at Procter & Gamble. He started as a Brand Manager in 2010, working in Guangzhou, Guangdong, China, for five years. He then transitioned to the role of Brand Director in Cincinnati, Ohio, from 2015 to 2016. Following this, he returned to Guangzhou as Marketing Director, holding the position from 2016 to 2018 and again from 2018 to 2019 before taking on his current role in 2019.
Education at Sun Yat-sen University
Xu Feng completed his academic career at Sun Yat-sen University, where he studied International Economics and Public Administration. He earned his Bachelor's degree (学士) in these fields between 2006 and 2010. This education has provided him with a strong foundation in economic principles and public administration, which has been instrumental in his marketing career.
Product Innovation Strategy Development
Xu Feng developed a 2-3 year product innovation strategy for the consumer goods category. This strategic initiative focused on identifying new product opportunities and aligning them with market trends to ensure continued growth and relevance in the competitive consumer goods market.
Fiscal Year 2021 Brand Strategy Management
In 2021, Xu Feng managed the brand strategy and plan for Procter & Gamble, which included overseeing the Profit & Loss (P&L) management. His role involved ensuring that the brand's financial goals were met, while also maintaining the company's market position and consumer engagement through effective strategic planning.