Yaroslava Arkhipova
About Yaroslava Arkhipova
Yaroslava Arkhipova is a Shopper Marketing Manager/Brand Manager at Procter & Gamble in Moscow, Russia, with extensive experience in digital marketing and project management.
Current Role at Procter & Gamble
Yaroslava Arkhipova is currently serving as the Shopper Marketing Manager/Brand Manager at Procter & Gamble. Since 2020, she has been working in Moscow, Moscow City, Russia. In her role, she has been pivotal in developing and executing shopper marketing multibrand activations for top-3 national retailers in Eastern Europe. Arkhipova's innovative marketing strategies have significantly contributed to strengthening business results and category growth.
Previous Experience at Ltd Sweetpro
Before joining Procter & Gamble, Yaroslava Arkhipova worked at Ltd Sweetpro as a Digital Marketing Manager from 2018 to 2020. Located in the Saint Petersburg Metropolitan Area, she spent two years enhancing the company's digital marketing initiatives. Her role involved handling various marketing tasks which contributed to the company's overall digital marketing presence.
Work History at Ltd LEKKER
Yaroslava Arkhipova was employed as a Marketing Analyst at Ltd LEKKER from 2017 to 2018. During her one year in the Saint Petersburg Metropolitan Area, she was involved in detailed market analysis and contributed to data-driven decision-making within the marketing department. This experience further solidified her analytical skills and understanding of market trends.
Education Background
Yaroslava Arkhipova holds a Master's degree in Project Management from The Russian Presidential Academy of National Economy and Public Administration (RANEPA), completed between 2017 and 2020. She also studied International Marketing & Management during an exchange program at Rennes School of Business from 2015 to 2016. Additionally, she holds a Bachelor’s degree in Marketing/Marketing Management from Graduate School of Management St. Petersburg State University (2014-2017) and a Bachelor’s degree in International Business from RANEPA (2013-2014).
Professional Skills and Competencies
Yaroslava Arkhipova has demonstrated her strong ability in marketing through various roles. She has been instrumental in executing shopper marketing strategies and is known for her adaptability to last-minute changes. Arkhipova maintains a detail-oriented approach in managing marketing projects and has been effective in driving business results and category growth through innovative marketing strategies.