Yasemin Yıldırım
About Yasemin Yıldırım
Yasemin Yıldırım is the Head of Analytics & Insights for P&G Turkey, Caucasus, and Central Asia, with extensive experience in brand operations, consumer analytics, and market research.
Current Position: Head Of Analytics & Insights at P&G Turkey, Caucasus And Central Asia
Yasemin Yıldırım currently serves as the Head of Analytics & Insights for P&G Turkey, Caucasus, and Central Asia. She has held this position since 2022, and works out of Istanbul, Turkey. In this role, she leverages her extensive experience in market research and consumer insights to drive strategic decisions and enhance business performance across these regions.
Previous Roles at Procter & Gamble
Yasemin Yıldırım has held several key positions at Procter & Gamble over the years. From 2019 to 2022, she was the Director of Brand Operations & Consumer Analytics & Insights. Prior to this, she was the Brand Marketing Director for Skin & Personal Care, overseeing the Old Spice brand from 2019 to 2020. Additionally, she served as the Senior Manager of Sales & Marketing Analytics and Insights for Turkey and Caucasus from 2016 to 2019 and as the Global Brand Health and Scaled Knowledge Market Research & Consumer Insights Senior Manager from 2015 to 2016.
Past Experience in Market Research and Consumer Insights
Before her current role, Yasemin Yıldırım has accumulated vast experience in market research and consumer insights at Procter & Gamble. She worked as a Senior Manager for Europe, Middle East & Africa from 2012 to 2015, and for the Gillette CEEMEA region from 2010 to 2012. Yasemin utilized innovative research techniques and data analytics to understand macro-level country and cultural dynamics, which significantly contributed to brand management strategies.
Educational Background
Yasemin Yıldırım has a robust educational foundation. She completed her Bachelor of Arts in Economics at the University of Chicago from 2004 to 2008. Following this, she studied Strategic Marketing at Northwestern University from 2008 to 2009. She earned a Master of Arts in Cultural Studies from Istanbul Bilgi University, studying from 2013 to 2017. More recently, she completed online courses in Disruptive Innovation and Competing at the Age of AI at Harvard Business School Online in 2023.
Early Career and Internships
Yasemin Yıldırım's early career includes diverse roles and internships. She interned at CNN Türk on the Foreign News Desk in 2005 and worked briefly in Treasury Securities and Services at J.P. Morgan in 2006. She also had stints at PwC Turkey in Advisory Services & Consultancy in 2007, and at Weber Shandwick in North America Media Relations & Marketing Communications in 2008-2009. Additionally, she was an Assistant Film Programmer at the Chicago International Film Festival in 2008.