Yea Yun Chow
About Yea Yun Chow
Yea Yun Chow is the Senior Director of Brand Building Integrated Communications at Procter & Gamble, recognized for her leadership in award-winning advertising campaigns.
Title and Current Role
Yea Yun Chow serves as the Senior Director of Brand Building Integrated Communications at Procter & Gamble. She has been with the company in this role since 2020, operating out of Cincinnati, Ohio, United States.
Professional Experience at Procter & Gamble
Yea Yun Chow's tenure at Procter & Gamble spans several roles over the years. From 2009 to 2016, she held the position of Manager, Brand Building Integrated Communications. She then advanced to Associate Director of Brand Building Integrated Communications from 2016 to 2020. In 2020, she was promoted to her current role of Senior Director, Brand Building Integrated Communications. Throughout her career at Procter & Gamble, she has been based in Cincinnati, Ohio.
Previous Roles in the Industry
Before joining Procter & Gamble, Yea Yun Chow worked at Sara Lee as an Assistant Product Manager from 2003 to 2004 and later as a Product Manager from 2004 to 2005. She began her career in the industry as a Mergers and Acquisitions Analyst at KPMG US, where she worked from 1998 to 2001 in Chicago, Illinois. These roles provided her with a broad foundation in product management and strategic analysis.
Education and Academic Background
Yea Yun Chow holds a Master of Business Administration (M.B.A.) in Marketing and Management & Strategy from Northwestern University's Kellogg School of Management, completed in 2002. She also achieved a Bachelor of Arts in Business, concentrating in Finance and Management Information Systems, from Goshen College in 1998. Her academic credentials underpin her extensive expertise in brand management and strategic communications.
Strategic Initiatives and Projects
During her time at Procter & Gamble, Yea Yun Chow has spearheaded several key initiatives. She developed the Digital Genius Academy to enhance the company’s digital advertising capabilities. She also created Megabrand Communication Models to innovate advertising capabilities. Her involvement in the 'How to Win with Effective Super Bowl Advertising' initiative underscores her strategic impact. Additionally, she has led efforts in transforming marketers into cross-platform digital natives.
Recognitions and Awards
Yea Yun Chow's leadership in advertising campaigns at Procter & Gamble has earned her numerous prestigious awards, including Cannes Lion, Gold Effie, Clio Awards, and SABRE Awards. These recognitions highlight her significant contributions to the field of brand communications and advertising.