Yee Wen Lim
About Yee Wen Lim
Yee Wen Lim is a Senior Digital Manager & eCommerce at Procter & Gamble with a strong focus on data analytics and new innovations in her field.
Title
Yee Wen Lim is currently the Senior Digital Manager & eCommerce at Procter & Gamble. She has been holding this position since 2022, overseeing digital strategies and innovations.
Company
Yee Wen Lim is working at Procter & Gamble as a Senior Digital Manager & eCommerce. Her role involves strategic oversight of digital initiatives and integration of new innovations in the field.
Previous Positions at Kimberly-Clark
Yee Wen Lim previously worked at Kimberly-Clark as the APAC Digital Media Manager from 2021 to 2022. Before this role, she was the APAC Assistant Manager, Digital Media from 2019 to 2021. During her tenure, she managed digital media for various consumer products, including baby, feminine, household, and elderly products.
Career Background in Media Planning
Yee Wen Lim's career began with IPG Mediabrands as a Media Planner from 2013 to 2015, followed by a role as a Senior Media Planner from 2015 to 2016. She then joined Starcom, where she served in multiple positions, including Senior Planner, Regional Associate Manager, and Regional Manager from 2016 to 2019 in Singapore. Her experience spans regional and local account management across industries such as CPG, luxury, banking, and fast food.
Education and Expertise
Yee Wen Lim studied Food Science at Fu Jen Catholic University, earning her Bachelor's degree between 2008 and 2012. She further augmented her education with a focus on Service-Learning at Lingnan University in 2009. Her transition from a background in food science to digital marketing showcases her diverse skill set in both fields.
Interest in Social Media and E-commerce
Yee Wen Lim has expressed a keen interest in social media marketing, with particular attention to platforms like Instagram and TikTok. She is also interested in e-commerce shoppertainment and tracking future marketing trends, merging her expertise in data analytics with new innovations.