Yi Wei Lee
About Yi Wei Lee
Yi Wei Lee is the CMK Manager for APAC Fem Care & AI at Procter & Gamble, based in Singapore. She has a background in consumer insights and analytics, with experience at Firmenich, Nielsen, J.D. Power, GfK, and Bebebows Pte Ltd.
Title
Yi Wei Lee is currently serving as the CMK Manager for APAC Fem Care & AI at Procter & Gamble.
Company
Yi Wei Lee is employed by Procter & Gamble, a leading multinational consumer goods corporation. The company is recognized for its extensive range of products in various categories, including hygiene, health care, and personal care.
Education and Expertise
Yi Wei Lee holds a Bachelor’s Degree (Hons) in Mathematics, Statistics, and Economics from Nanyang Technological University, where she studied from 2011 to 2015. Her educational background has equipped her with strong analytical skills and a deep understanding of statistical methods.
Professional Background
Yi Wei Lee has a diverse background in market research and consumer insights. She started her career as a Research Intern at GfK and then moved to Bebebows Pte Ltd as a Business Development Intern. Following these roles, she worked at J.D. Power as a Research Associate. She later joined Nielsen, where she progressed from Analyst to Senior Analyst. Yi Wei also served Firmenich as a Regional Consumer Insights Analyst (Perfumery) & IRIS Lead before taking up her current role at Procter & Gamble.
Work Experience in Consumer Insights
Yi Wei Lee has built substantial expertise in consumer insights through her roles at various esteemed organizations. She was a Regional Consumer Insights Analyst (Perfumery) & IRIS Lead at Firmenich, where she worked for one year. Her responsibilities involved analyzing consumer preferences and trends to inform product development and marketing strategies.