Yilin Liu
About Yilin Liu
Yilin Liu is an Assistant Brand Manager at 宝洁 with experience in brand management and marketing through internships at 网易有道NetEase Youdao and 联合利华Unilever. Liu holds a Bachelor's degree in International Business and English Language and Literature from Huazhong University of Science and Technology and has a postgraduate offer from Peking University.
Current Role at 宝洁
Since 2021, Yilin Liu has been serving as an Assistant Brand Manager at 宝洁 in Guangdong Province, China. In this role, Yilin Liu is involved in managing and implementing brand strategies to improve market reach and consumer engagement. This position requires detailed-oriented work and strong communication skills to collaborate with multiple departments and stakeholders.
Previous Experience at 网易有道
In 2020, Yilin Liu worked as a marketing intern for LEDU READING at 网易有道NetEase Youdao in Zhejiang Province, China, for three months. This role involved supporting marketing campaigns and contributing to promotional activities, where Yilin gained practical experience in digital marketing and campaign management.
Internship at 联合利华
Yilin Liu also held a position as a CLEAR brand building intern at 联合利华Unilever in Shanghai, China, for three months in 2020. During this internship, Yilin contributed to the brand’s marketing strategies and initiatives, helping to increase brand awareness and consumer loyalty. This experience provided insights into brand management and the fast-moving consumer goods industry.
Education and Academic Background
Yilin Liu holds dual Bachelor's Degrees in International Business and English Language and Literature from Huazhong University of Science and Technology, completed in 2021. In addition, Yilin received a Postgraduate recommendation offer from Peking University, studying there for 11 months in 2020. This solid educational foundation has equipped Yilin with critical analytical and communication skills relevant to brand management and marketing.
Job Offers and Professional Recognition
Upon completing campus recruitment, Yilin Liu received 10 job offers from major companies, including P&G, Unilever, and Alibaba, which underscores the strong professional competence and marketability exhibited. These offers reflect Yilin's recognized potential and skill set in the fields of marketing and brand management.