Yixin Xia
About Yixin Xia
Yixin Xia is an Assistant Brand Manager at Procter & Gamble with a background in law and business intelligence.
Title
Yixin Xia holds the position of Assistant Brand Manager at Procter & Gamble. In this role since 2021, Yixin is responsible for leading brand strategy, developing marketing campaigns, and analyzing market trends to drive brand growth and consumer engagement.
Professional Background
Before joining Procter & Gamble, Yixin Xia co-founded Blendin, a startup based in London. From 2019 to 2021, Yixin contributed to the company's early-stage growth and strategic planning. Prior to Blendin, Yixin worked as a Business Intelligence Analyst at Pairview Limited (Global Page) in 2019, where they specialized in data analysis and insights, working for six months.
Education and Expertise
Yixin Xia completed a Master of Laws (LLM) in International Law and Legal Studies at University College London (UCL) from 2018 to 2019. They also pursued law studies at Victoria University of Wellington, obtaining another law-related qualification in 2018. Yixin earned a Bachelor of Laws (LLB) from Nankai University, where they studied law from 2014 to 2018.
Company
Procter & Gamble, where Yixin Xia currently serves as Assistant Brand Manager, is a multinational consumer goods corporation known for its wide range of personal health, hygiene, and home products. The company is recognized for its prominent brands, innovative product lines, and extensive market reach.