Yoe Gin Chang
About Yoe Gin Chang
Yoe Gin Chang is the Senior Brand Director for Global SK-II at Procter & Gamble, with extensive experience in diverse consumer markets and a proven track record in the prestige skincare industry.
Title
Yoe Gin Chang serves as the Senior Brand Director, Global SK-II at Procter & Gamble since 2020. With a notable tenure at the organization, Chang's role focuses on driving the global strategy for SK-II, an internationally recognized prestige skincare brand.
Company
Procter & Gamble has been Yoe Gin Chang's professional home for years. The company, a global leader in consumer goods, employs Chang in Singapore, where he spearheads the global brand strategy for SK-II. Over his career, Chang has taken up various roles within the company, enhancing brand performance across different markets.
Experience in Diverse Markets
Throughout his career, Yoe Gin Chang has garnered extensive experience in diverse consumer markets including Japan, China, Hong Kong, Taiwan, Korea, ASEAN, and the US. This has provided him with a comprehensive understanding of market dynamics and consumer behaviors across regions.
Background
Yoe Gin Chang's extensive career at Procter & Gamble includes roles in multiple international offices. He has worked in Singapore, Japan, and Korea, contributing his expertise to various capacities. His track record highlights successful brand management and business turnarounds in the highly competitive prestige skincare industry.
Prior Roles at Procter & Gamble
Prior to his current position, Chang served as the Business & Brand Leader, Japan SK-II from 2018 to 2020, and as the Brand Manager, Global SK-II / Japan SK-II from 2013 to 2018. He began his journey with Procter & Gamble as an Assistant Brand Manager, Global SK-II / Korea SK-II, a role he held from 2009 to 2013.