Youcef Benchaabane
About Youcef Benchaabane
Youcef Benchaabane is the Commercial Director at Procter & Gamble, leading omni-channel strategy for the grooming category across Asia, Middle East, and Africa, and overseeing commercial operations for shave care and oral care brands in the Levant region.
Current Role at Procter & Gamble
Youcef Benchaabane currently holds the position of Commercial Director at Procter & Gamble (P&G), a role he has been in since 2022. Stationed in Dubai, United Arab Emirates, he leads the omni-channel strategy for the grooming category across Asia, Middle East, and Africa. This includes overseeing the commercial operations for both shave care and oral care brands in the Levant region.
Previous experience as Country Manager - Kuwait
Youcef served as Country Manager - Kuwait at Procter & Gamble from 2020 to 2022. During this period, he was responsible for managing operations within the United Arab Emirates. This role lasted for two years and involved spearheading initiatives to strengthen P&G's market position in Kuwait.
Role as Distributor Operations Leader - India, Middle East & Africa
Youcef worked as the Distributor Operations Leader for P&G in the India, Middle East & Africa regions for a six-month tenure from 2019 to 2020. He was based in Dubai, UAE, during this period, driving operational improvements and enhancing distribution networks across multiple regions.
Educational Background
Youcef Benchaabane pursued higher education at two institutions. He achieved a Master’s degree in Marketing from INSIM, a program he completed in one year from 2007 to 2008. Prior to that, he earned a Bachelor of Science degree from Université des Sciences et de la Technologie 'Houari Boumediène,’ where he studied from 2000 to 2005.
Early Career at Nestlé Algeria
Before his extensive tenure at Procter & Gamble, Youcef Benchaabane worked at Nestlé Algeria. He started as a CCSD Management Trainee from 2008 to 2010 and later became the Channel & Category Sales Development Manager from 2010 to 2012. These roles provided foundational experience in the sales and category management sectors.