Youssef Lakhdar
About Youssef Lakhdar
Youssef Lakhdar is the Sales Director for Modern Trade Morocco at Procter & Gamble, with extensive experience in various sales and management roles within the company.
Company
Youssef Lakhdar is associated with Procter & Gamble, where he currently holds the position of Sales Director, Modern Trade Morocco. He has a long-standing career with Procter & Gamble, having held various sales-related roles in different regions and categories.
Title
Youssef Lakhdar serves as the Sales Director - Modern Trade Morocco at Procter & Gamble. His role involves overseeing sales operations within the modern trade sector in Morocco, ensuring effective strategy and execution.
Education and Expertise
Youssef Lakhdar earned an Engineering degree in Informatics from Ecole Mohammadia d'Ingénieur, completing his studies from 2006 to 2009. His background in engineering and IT provides him with a strong analytical foundation, which he has leveraged in his various sales roles.
Career Background
Youssef Lakhdar has accumulated extensive experience in sales and account management over the years. He began his career at KPMG as an Audit IT specialist in 2009. He then joined Procter & Gamble, taking on roles such as Key Account Manager, Wholesale Unit Manager, and National Account Manager in Morocco. He moved on to become a Category Manager for Gillette and Braun in the Middle East North Africa region, and later, a Sales Director for several regions including IMEA, Levant, and Pakistan. He currently holds the position of Sales Director - Modern Trade Morocco in Casablanca.
Sales Director Roles at Procter & Gamble
At Procter & Gamble, Youssef Lakhdar has held several senior sales director positions. These include Sales Director - Gillette Middle East, Africa & Pakistan from 2019 to 2020, and Sales Director - Levant, Fabric & Home Care from 2020 to 2021. He has been based in Dubai for many of these roles, contributing to the company’s sales strategies and leadership across multiple regions.