Yujeong Son
About Yujeong Son
Yujeong Son is the Brand Director for Baby Care APAC at Procter & Gamble, based in Singapore. She has extensive experience in brand management, having previously worked at Unilever and held various roles at Procter & Gamble.
Current Position
Yujeong Son is currently serving as the Brand Director - Baby Care APAC at Procter & Gamble. She has been in this role since 2022 and is based in Singapore. In this capacity, she oversees brand strategies and initiatives for the Baby Care segment across the Asia-Pacific region.
Professional Experience at Procter & Gamble
Before assuming her current role, Yujeong Son was the Senior Brand Manager - Baby Care APAC at Procter & Gamble from 2020 to 2022. Prior to that, she served as the Brand Manager - SK-II Southeast Asia & Korea Market Delivery from 2017 to 2020. During her tenure, she worked both in Korea and Singapore, contributing significantly to brand management and market delivery strategies.
Previous Role at Unilever
In 2016, Yujeong Son served as an Associate Manager at Unilever in Korea. She held the position for 11 months, gaining valuable experience in brand management and business operations within a major consumer goods company.
Educational Background
Yujeong Son has a diverse educational background. She attended the University of California, Berkeley, as an exchange student in 2015 for 11 months. She completed her Bachelor's degree in Economics at Underwood International College, Yonsei University, from 2013 to 2017. Additionally, she achieved four A* grades in her A-Levels at Surbiton High School.