Yuwei Chen
About Yuwei Chen
Yuwei Chen is the Brand Director for Oral-B at Procter & Gamble, with a diverse background in brand management, consulting, and market research.
Current Position: Brand Director at Oral-B
Yuwei Chen currently holds the position of Brand Director at Oral-B within Procter & Gamble. Since 2018, she has been based in Cincinnati, Ohio, United States. In her role, she directs brand strategy and oversees marketing efforts for the Oral-B product line, leveraging extensive experience in the consumer goods sector to drive brand growth and consumer engagement.
Previous Roles at Procter & Gamble
Before becoming the Brand Director for Oral-B, Yuwei Chen served in multiple roles at Procter & Gamble. From 2017 to 2018, she was the Senior Assistant Brand Manager for Oral-B Power. In this position, she focused on brand management and product marketing strategies. Between 2014 and 2016, she worked as an Assistant Brand Manager in Ecommerce Marketing, where she gained experience in the digital sales environment and contributed to the development of online sales strategies.
Consultant Role at Recruit Holdings Co., Ltd.
From 2011 to 2014, Yuwei Chen was a Consultant at Recruit Holdings Co., Ltd. in Japan. During her time there, she conducted market research and developed strategic proposals for establishing company branches in Singapore and China. She also managed a business trip to the Shanghai branch, serving as a Project Manager for launching new business initiatives for Recruit China. She gained significant experience in strategic planning, product development, and talent management during her tenure.
Early Career Insights
Yuwei Chen's early career included various roles that built her analytical and strategic skills. In 2010, she worked as an Intern at Roland Berger Strategy Consultants in Germany, a Trading Assistant at the Royal Bank of Scotland in Edinburgh, and an Analyst at Mec in London. These positions provided her with valuable international exposure and experience in financial trading, strategic analysis, and market research.
Educational Background in Psychology
Yuwei Chen earned her Bachelor's degree in Psychology from Fudan University, where she studied from 2007 to 2011. Prior to that, she attended East China Normal University from 2004 to 2007. Her educational background in psychology has likely contributed to her understanding of consumer behavior and strategic planning in her subsequent marketing and brand management roles.