Zeynep Kurt
About Zeynep Kurt
Zeynep Kurt is the Senior Brand Manager for Hair Care E-Commerce & Digital Performance Marketing UK/Ireland at Procter & Gamble, with a history of achieving significant growth in sales and market share.
Title
Zeynep Kurt is a Senior Brand Manager for Hair Care E-Commerce & Digital Performance Marketing UK/Ireland at Procter & Gamble. She has held this position since 2021 in London, United Kingdom.
Current Role at Procter & Gamble
In her current role as Senior Brand Manager, Hair Care E-Commerce & Digital Performance Marketing UK/Ireland at Procter & Gamble, Zeynep Kurt has achieved double-digit sales growth across four major hair care brands in the UK e-commerce sector. She has also increased Amazon's value share from 10% to 25% within two years and overdelivered performance marketing targets with a 45% increase in ROAS and a 30% reduction in CPA.
Previous Positions at Procter & Gamble
Before her current position, Zeynep Kurt served as Senior Brand Manager for Pantene & Herbal Essences in Turkey, Caucasus, and Central Asia from 2019 to 2021. She also worked as Senior Brand Manager, Media & Digital Marketing, Turkey, and Caucasus from 2018 to 2019. In these roles, she identified growth opportunities and portfolio gaps, resulting in successful product launches that exceeded pre-launch targets.
Earlier Career
Earlier in her career, Zeynep Kurt worked at Reckitt as a Trade Marketing Intern for the Finish (ADW & Additives) brand from 2015 to 2016 in Istanbul. She also completed several engineering internships, including stints at Şişecam in 2014 for one month, TÜPRAŞ in 2014 for two months, and Novartis in 2012 for two months.
Education and Expertise
Zeynep Kurt holds a double major from Yıldız Teknik Üniversitesi in Industrial Engineering (2012-2016) and Chemical Engineering (2010-2014), with a GPA of 3.42/4. She also studied Chemical Engineering at Syddansk Universitet - University of Southern Denmark (2012-2013). Additionally, she completed a five-year program in Musical Theatre at Istanbul University State Conservatory (2010-2015).