Alvin Tecson
About Alvin Tecson
Alvin Tecson is an Executive Creative Director at Prodigious Worldwide in Makati, Philippines, with a career spanning over two decades in the advertising industry. He has led teams to win awards at prestigious international creative shows and has worked with major global brands such as McDonald's and Coca-Cola.
Work at Prodigious
Alvin Tecson has been serving as the Executive Creative Director at Prodigious Worldwide since 2021. His role involves leading creative teams in the Makati, Philippines office. Under his leadership, the teams have achieved recognition at various international creative awards, contributing to the agency's reputation in the industry.
Previous Experience in Advertising
Prior to his current position, Alvin Tecson worked at Publicis Manila, Inc. as Executive Creative Director from 2015 to 2020. He also held the role of Creative Director at Leo Burnett Manila for 13 years, from 2001 to 2014. His career began as a Junior Copywriter at Ammirati Puris Lintas, where he worked from 1999 to 2001.
Client Portfolio and Projects
Throughout his career, Alvin Tecson has collaborated with a diverse range of high-profile clients, including McDonald's, Coca-Cola, and Samsung. His experience with these global brands demonstrates his ability to adapt and create effective advertising strategies tailored to various markets.
Education and Expertise
Alvin Tecson studied at Ateneo de Manila University, where he earned a Bachelor of Arts in Communication Arts from 1994 to 1998. His educational background, combined with his extensive experience in the advertising industry, has established him as an expert in creative direction and strategy.
Awards and Recognition
Alvin Tecson has been recognized for his contributions to the advertising field, including being named the Philippines’ 3rd top-ranking Creative Director by Adobo Magazine in 2010. He has also served as a jury member for prestigious award shows such as The New York Festivals and Busan AdStars, reflecting his standing in the creative community.